10 tips to find the right domainname

22.02.2017

It’s not that easy to find the perfect online address for your own website – as you need to find the matching domain extension for it, too. The most popular domain names, especially those under .COM and .DE, are very often taken so it seems that you can actually give up on your favorite domain. But there are plenty of excellent domains for you if you consider a few rules when choosing.

But why is it so crucial for companies to get hold of the best matching domains? In simple terms: The URL is the first direction sign that puts customers on the right track to the website. To avoid basic mistakes when choosing a domain, the following rules should be taken into account:

1.)  Recognition

It should be easy to recognize the company in the domain name. This helps potential customers to connect the domain with the company and keep the online address in mind. If you also integrate keywords in the domain name, they will be highlighted in the Google search results.

2.)  As short as possible

A short domain is easy to remember and reduces the risk of typos. Instead of creating long, complicated terms it's better to build uniqueness through short and significant words. This also makes it easier to type in the domain name on mobile devices.

3.)  Hold scale

Keywords are well and good. But as always – less is more! If the domain gets exceptionally long because you want to integrate loads of keywords, the damage will outweigh the benefit.  

4.) Stay regional

Are you active in a special region or city? Then show it in your domain! So called geoTLDs such as .BERLIN, .LONDON or .NYC, are a great eye catcher and add even more uniqueness to your domain name.  

5.) Home sweet home

Using the extension of your home country, for example .DE, indicates the language of your website and attracts potential customers of your country. Another advantage: apart from .COM, Internet users tend to enter their actual country code as domain extension.

 

6.) Reachable throughout the world

Are you aiming to address customers outside your home country? Then you should not miss to get hold of matching domain names under the ccTLD of your target markets – for example .IT for Italy. Thus, you will pave the way to your website for potential international customers.

7.)  Punctuation is confusing

Forget punctuation. Punctuation marks create confusion and make your domain difficult to remember. Also if this might sound funny: Punctuation marks are dangerous! Cyber criminals love to modify domains with hyphens in order to forward potential customers to fraud sites.

8.)  Take note of the Copyright

Do you think it might be clever to stick close to a well-known brand in order to get as many clicks as possible? Attention! This could infringe trademark rights and make you liable to prosecution. To prevent you from this, better check trademark rights before on the website of the German Patent and Trade Mark Office (DPMA), the European Union Intellectual Property Office (EUPIO) as well as the World Intellectual Property Organization (WIPO).
To protect your own trademark rights you should secure domains similar to the name of your company or your brand. Thus, you can enhance the chance for potential customers to land on one of your websites. 

9.)  Appeal to Motion

A call to action right in your domain name can secure valuable clicks. A perfect example is www.visit.berlin. Why? The user has the feeling of being addressed personally – you get in direct contact to your target group. Another benefit: The imperative form is short and therefore especially catchy.

10.) KISS:

"Keep it short and simple", that’s the magic formula for a perfect domain name. The easier a potential customer finds what he’s been looking for the better is his user experience. Significant domain extensions, such as the new gTLDs .SHOP or .NEWS, have made marketing history. Short’n sweet they make clear what can be found under their domains.

In addition, you can use relevant domains as URL shortener if you use redirects: for example www.schlund.tech will be redirected to schlundtech.com.

Now try for yourself and register the best matching domains here!

Contact

Schlund Technologies GmbH
Johanna-Dachs-Str. 55
93055 Regensburg

Helpdesk
Tel. +49 941 630 8642 0

Monday to Friday from 09:00 to 17:30

Customer Support
T
el. +49 941 630 8642 1
Monday to Friday from 08:30 to 20:30

Fax +49 1805 24 28 95
(0,14
€/minute from Deutsche Telekom,
maximum price 0,42
€/minute
from cell phone networks)

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www.twitter.com/SchlundTech

Get in touch with us

gTLDs
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Type:geoTLD
Country:-
SLD length:3 to 63 characters
IDN:No
.BIZ .BIZ
TLD:.BIZ
Type:gTLD
Country:-
SLD length:1 to 63 characters
IDN:Yes
.COM .COM
TLD:.COM
Type:gTLD
Country:-
SLD length:2 to 63 characters
IDN:Yes
.AERO .AERO
TLD:.AERO
Type:gTLD
Country:-
SLD length:3 to 63 characters
IDN:No
.GOV .GOV
TLD:.GOV
Type:gTLD
Country:-
SLD length:0 to 0 characters
IDN:No
.INFO .INFO
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Type:gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.INT .INT
TLD:.INT
Type:gTLD
Country:-
SLD length:0 to 0 characters
IDN:No
.JOBS .JOBS
TLD:.JOBS
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:No
.MIL .MIL
TLD:.MIL
Type:gTLD
Country:-
SLD length:0 to 0 characters
IDN:No
.MOBI .MOBI
TLD:.MOBI
Type:gTLD
Country:-
SLD length:3 to 63 characters
IDN:No
.MUSEUM .MUSEUM
TLD:.MUSEUM
Type:gTLD
Country:-
SLD length:0 to 0 characters
IDN:No
Africa
.RE .RE
TLD:.RE
Type:ccTLD
Country: Réunion
SLD length:3 to 63 characters
IDN:No
.SC .SC
TLD:.SC
Type:ccTLD
Country: Seychelles
SLD length:3 to 63 characters
IDN:No
.SH .SH
TLD:.SH
Type:ccTLD
Country: Saint Helena
SLD length:3 to 63 characters
IDN:Yes
.TF .TF
TLD:.TF
Type:ccTLD
Country: French Southern Lands
SLD length:3 to 63 characters
IDN:No
.YT .YT
TLD:.YT
Type:ccTLD
Country: Mayotte
SLD length:3 to 63 characters
IDN:No
.CO.ZA .CO.ZA
TLD:.CO.ZA
Type:ccTLD
Country: South Africa
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IDN:No
Asia
.XN--FIQS8S .XN--FIQS8S
TLD:.XN--FIQS8S
Type:ccTLD
Country: China
SLD length:3 to 63 characters
IDN:Yes
.AE .AE
TLD:.AE
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Country: United Arab Emirates
SLD length:2 to 63 characters
IDN:No
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TLD:.AM
Type:ccTLD
Country: Armenia
SLD length:1 to 63 characters
IDN:No
.CN .CN
TLD:.CN
Type:ccTLD
Country: China
SLD length:1 to 63 characters
IDN:No
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TLD:.GE
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Country: Georgien
SLD length:2 to 63 characters
IDN:Yes
.HK .HK
TLD:.HK
Type:ccTLD
Country: Hong Kong
SLD length:3 to 63 characters
IDN:Yes
.CO.ID .CO.ID
TLD:.CO.ID
Type:ccTLD
Country: Indonesia
SLD length:3 to 63 characters
IDN:No
.IN .IN
TLD:.IN
Type:ccTLD
Country: India
SLD length:3 to 63 characters
IDN:No
.IO .IO
TLD:.IO
Type:ccTLD
Country: British Indian Ocean Territory
SLD length:2 to 63 characters
IDN:Yes
.LA .LA
TLD:.LA
Type:ccTLD
Country: Laos
SLD length:2 to 63 characters
IDN:Yes
.MN .MN
TLD:.MN
Type:ccTLD
Country: Mongolia
SLD length:2 to 63 characters
IDN:No
.RU .RU
TLD:.RU
Type:ccTLD
Country: Russia
SLD length:2 to 63 characters
IDN:No
.TW .TW
TLD:.TW
Type:ccTLD
Country: Taiwan
SLD length:3 to 63 characters
IDN:No
.VN .VN
TLD:.VN
Type:ccTLD
Country: Vietnam
SLD length:1 to 63 characters
IDN:Yes
Europe
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TLD:.EU
Type:ccTLD
Country: European Union
SLD length:2 to 63 characters
IDN:Yes
.AT .AT
TLD:.AT
Type:ccTLD
Country: Austria
SLD length:3 to 63 characters
IDN:Yes
.BE .BE
TLD:.BE
Type:ccTLD
Country: Belgium
SLD length:2 to 63 characters
IDN:Yes
.CH .CH
TLD:.CH
Type:ccTLD
Country: Switzerland
SLD length:3 to 63 characters
IDN:Yes
.CZ .CZ
TLD:.CZ
Type:ccTLD
Country: Czech Republic
SLD length:1 to 63 characters
IDN:No
.DE .DE
TLD:.DE
Type:ccTLD
Country: Germany
SLD length:1 to 63 characters
IDN:Yes
.DK .DK
TLD:.DK
Type:ccTLD
Country: Denmark
SLD length:1 to 40 characters
IDN:Yes
.ES .ES
TLD:.ES
Type:ccTLD
Country: Spain
SLD length:3 to 63 characters
IDN:Yes
.FI .FI
TLD:.FI
Type:ccTLD
Country: Finland
SLD length:2 to 63 characters
IDN:Yes
.FR .FR
TLD:.FR
Type:ccTLD
Country: France
SLD length:3 to 63 characters
IDN:No
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TLD:.GOUV.FR
Type:ccTLD
Country: France
SLD length:3 to 63 characters
IDN:No
.IM .IM
TLD:.IM
Type:ccTLD
Country: Isle of Man
SLD length:1 to 61 characters
IDN:No
.IT .IT
TLD:.IT
Type:ccTLD
Country: Italy
SLD length:3 to 63 characters
IDN:No
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TLD:.LI
Type:ccTLD
Country: Liechtenstein
SLD length:3 to 63 characters
IDN:Yes
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TLD:.LU
Type:ccTLD
Country: Luxembourg
SLD length:3 to 63 characters
IDN:Yes
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TLD:.ME
Type:ccTLD
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SLD length:1 to 63 characters
IDN:No
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TLD:.NL
Type:ccTLD
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SLD length:2 to 63 characters
IDN:No
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TLD:.PL
Type:ccTLD
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SLD length:1 to 63 characters
IDN:Yes
.RO .RO
TLD:.RO
Type:ccTLD
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SLD length:1 to 63 characters
IDN:No
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SLD length:1 to 63 characters
IDN:Yes
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TLD:.SI
Type:ccTLD
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SLD length:2 to 63 characters
IDN:Yes
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TLD:.UA
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SLD length:1 to 63 characters
IDN:Yes
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IDN:No
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Country:-
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SLD length:2 to 63 characters
IDN:Yes
Australia and Oceania
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TLD:.CC
Type:ccTLD
Country: Cocos Islands
SLD length:1 to 63 characters
IDN:No
.FM .FM
TLD:.FM
Type:ccTLD
Country: Federal State of Micronesia
SLD length:3 to 63 characters
IDN:No
.NZ .NZ
TLD:.NZ
Type:ccTLD
Country: New Zealand
SLD length:1 to 63 characters
IDN:No
.COM.SB .COM.SB
TLD:.COM.SB
Type:ccTLD
Country: Solomon Islands
SLD length:3 to 63 characters
IDN:No
.TV .TV
TLD:.TV
Type:ccTLD
Country: Tuvalu
SLD length:1 to 63 characters
IDN:No
.WF .WF
TLD:.WF
Type:ccTLD
Country: Wallis and Futuna
SLD length:3 to 63 characters
IDN:No
South and North America
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TLD:.AC
Type:ccTLD
Country: Ascension Island
SLD length:3 to 63 characters
IDN:Yes
.AG .AG
TLD:.AG
Type:ccTLD
Country: Antigua and Barbuda
SLD length:1 to 63 characters
IDN:No
.AI .AI
TLD:.AI
Type:ccTLD
Country: Anguilla
SLD length:1 to 63 characters
IDN:No
.BZ .BZ
TLD:.BZ
Type:ccTLD
Country: Belize
SLD length:3 to 63 characters
IDN:No
.CL .CL
TLD:.CL
Type:ccTLD
Country: Chile
SLD length:1 to 63 characters
IDN:Yes
.CO .CO
TLD:.CO
Type:ccTLD
Country: Colombia
SLD length:3 to 63 characters
IDN:Yes
.HN .HN
TLD:.HN
Type:ccTLD
Country: Honduras
SLD length:3 to 63 characters
IDN:No
.LC .LC
TLD:.LC
Type:ccTLD
Country: Saint Lucia
SLD length:1 to 63 characters
IDN:No
.MX .MX
TLD:.MX
Type:ccTLD
Country: Mexico
SLD length:3 to 63 characters
IDN:No
.NET.BZ .NET.BZ
TLD:.NET.BZ
Type:ccTLD
Country: Belize
SLD length:3 to 63 characters
IDN:No
.PM .PM
TLD:.PM
Type:ccTLD
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SLD length:3 to 63 characters
IDN:No
.US .US
TLD:.US
Type:ccTLD
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SLD length:3 to 63 characters
IDN:No
.VC .VC
TLD:.VC
Type:ccTLD
Country: St. Vincent and the Grenadines
SLD length:2 to 63 characters
IDN:No
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TLD:.VG
Type:ccTLD
Country: British Virgin Islands
SLD length:1 to 63 characters
IDN:No
.WS .WS
TLD:.WS
Type:ccTLD
Country: Western Samoa
SLD length:1 to 63 characters
IDN:No
Travel / Cities / Regions
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TLD:.BERLIN
Type:new gTLD
Country:-
SLD length:1 to 63 characters
IDN:Yes
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
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Type:gTLD
Country:-
SLD length:1 to 63 characters
IDN:No
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Country:-
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IDN:Yes
.VOYAGE .VOYAGE
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Type:new gTLD
Country:-
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Web / Technology
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Type:new gTLD
Country:-
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IDN:Yes
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Country:-
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IDN:Yes
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Country:-
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Country:-
SLD length:3 to 63 characters
IDN:Yes
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Country:-
SLD length:3 to 63 characters
IDN:Yes
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
Shopping / E-Commerce
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Country:-
SLD length:3 to 63 characters
IDN:Yes
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Country:-
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Country:-
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Country:-
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IDN:Yes
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Country:-
SLD length:3 to 63 characters
IDN:Yes
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Country:-
SLD length:3 to 63 characters
IDN:Yes
Business
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Country:-
SLD length:3 to 63 characters
IDN:Yes
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Country:-
SLD length:3 to 63 characters
IDN:Yes
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Country:-
SLD length:3 to 63 characters
IDN:Yes
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.BUILDERS .BUILDERS
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
Sport / Hobby
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.BIKE .BIKE
TLD:.BIKE
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.PHOTOS .PHOTOS
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Country:-
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IDN:Yes
.PHOTOGRAPHY .PHOTOGRAPHY
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Country:-
SLD length:3 to 63 characters
IDN:Yes
Community / Religion / Education
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.ESTATE .ESTATE
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.HOLDINGS .HOLDINGS
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.SINGLES .SINGLES
TLD:.SINGLES
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
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TLD:.CAMP
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.EDUCATION .EDUCATION
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Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
Generic / Others
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TLD:.INTERNATIONAL
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.LAND .LAND
TLD:.LAND
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.TRAVEL .TRAVEL
TLD:.TRAVEL
Type:gTLD
Country:-
SLD length:1 to 63 characters
IDN:No
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TLD:.GURU
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.SINGLES .SINGLES
TLD:.SINGLES
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
Food / Drink
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TLD:.COFFEE
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.KITCHEN .KITCHEN
TLD:.KITCHEN
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes
.RECIPES .RECIPES
TLD:.RECIPES
Type:new gTLD
Country:-
SLD length:3 to 63 characters
IDN:Yes