Apps are used in almost all areas of our daily life. We use them when communicating with friends, for gaming, to carry out bank processes, to get the latest weather report or to track our fitness.
Of course, Google knew about the immense impact those little computer programs would have on our life when the company secured the domain extension .APP for 25 million dollars in 2015. Since then, the TLD is managed by Google’s registry and has been made publicly available on May 8, 2018. Now every interested party can register .APP domains.
Especially developers and providers of applications will use the new domain extension as an online platform for products, blogs and forums. But companies, agencies and individuals who offer products around apps can benefit from .APP, too. For Internet users .APP domains will become a significant point of interest where they can find more information about certain apps. This makes websites under .APP perfectly suitable for creating landing pages or for deep linking.
A specialty of this new gTLDs is the fact that .APP domains will only work with a valid SSL certificate. With this regulation Google took the first steps on its own mission to realize encrypted data transfer throughout the whole Internet. For quite a long time now, Google announced that with the release of the new Chrome version 68 non-encrypted websites will be marked as “unsecure”. Chrome 68 will be released on July 23, 2018. Then, websites without a valid SSL certificate will be branded as non-trustworthy sites. .APP domains can offer a secure online environment and follow Google regulations at the same time – convincing benefits for all parties involved.